Overview of an Internet Marketing Strategy: Part 1 of 8 March 30, 2009
When you first start out trying to put together an Internet marketing Strategy, it can be overwhelming…
- Where do I begin?
- What are my options?
- How much should I spend?
- Am I doing it right?
These are just a few of the questions you may be asking yourself.
In this 8-part series, we will be breaking down an Internet Marketing Strategy into simple, logical components that are easy to understand. A picture is worth a thousand words, so let’s begin with a diagram…
At the heart of your Web marketing Strategy is a Website. Before you jump in to online marketing, you want to have a website.
Once you are happy with your website, you want to start driving new traffic to your site and give existing visitors reasosn to keep coming back. You have 4 ways to do this:
- Search Engine Marketing
- Online Advertising
- Email Marketing
- Blogging / Social Media
Each of these 4 categories overlap with one another to form a cohesive strategy. And all of them can be continually improved and expanded based on your goals and results.
At the foundation of your online marketing strategy is Reporting and Analytics. You want to measure the performance of your marketing programs and monitor what site visitors are doing once they reach your website.
In future articles, we will break down each of these 6 components into greater detail so you understand exactly what each one means. And in the final article, we will summarize the information and next steps you can take to enhance your website and online marketing strategy.
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