Mosaic Web - Online Marketing Solutions

There are 2 options available with Search Engine Marketing (SEM):

1. Natural Listings (also called Organic Listings)
2. Paid Listings (also called Sponsored Listings or Pay-Per-Click Ads)
3. Local Business Listings

Natural Listings are the results that search engines like Google & Yahoo serve up based on their extensive indexes.  They usually show 10 results per page. The term “Search Engine Optimization” (SEO) refers to optimizing a website to attain higher rankings in search engines.

Paid Listings are ads that can be purchased. They usually appear at the very top of the page before the natural listings or off to the right side of the page.  Every time a visitor clicks on the ad, the advertiser is charged anywhere from $.05 to $5 (or even more!) for the lead.

Local Business Listings are separate from the search engine index, but sometimes appear at the top of the page for a geographical search.

Example: All 3 types of search engine listings in Google:

Search Engine Marketing is a very powerful way to drive traffic to your website and ultimately increase sales.  If you are considering creating or improving your Internet Marketing Strategy, Search Engine Marketing will certainly be a key component.

Mosaic Web offers a Search Engine Assessment Package to get you started with Search Engine Marketing.  Each assessment is customized to your website, business, and goals. We filter through all the confusion surrounding Search Engine Marketing, outline where your website stands today from a search engine perspective, and make recommendations for what steps you can take to improve your search engine presence. Packages start at $199.

Visit our website to learn more about the Search Engine Assessment Package.